Posted Tuesday, August 26, 2008 by
Erik Golden
As a Business Intelligence consulting partner to many companies in the mid-market, I get the opportunity to see BI deployed in a whole host of different ways and to address a wide variety of business issues. One thing I’m seeing a lot more of these days is the need to develop solutions for data visualization for non-technical users. More and more people need to make sense of data and to present that data in order to do their jobs more effectively. In the past the only way to cost-justify a sophisticated BI deployment that could support data visualization was because the underlying data required a heavy dose of data analysis or statistical manipulation in order to be useful to top line executives. Not so anymore. For today’s BI deployment, data visualization is now becoming a standard expectation and something every IT department must now support for a wide range of users.
So what are the issues you need to consider when rolling out data visualization tools like Crystal Xcelsius in any BI deployment and for non-technical users?
Here are a couple things to keep in mind when expanding a current BI deployment beyond the standard data analytics and operational reports.
First and foremost, keep it simple for starters. Make sure the data is described simply as this will allow for more natural analysis and generally deliver the most thorough understanding of the results. This is especially true when rolling out to a user base that is not trained in data analytics and advanced reporting techniques. While tools like Xcelsius are designed to make this process easier, it still pays to start with the baseline and work up rather than developing “eye popping” dashboards with lots of complex data points.
Second, choose a tool that allows you to transition between data visualizations seamlessly as well. Make sure you leverage the BI capabilities that enable a user to flow from salient point to salient point, rather than getting lost in and amongst the speedometers and gauges. One thing we always do here at Golden when delivering a dashboard solution, no matter what the size or complexity, is to do a thorough job of “story boarding” the layout in order to maximize the flow of analysis for business users. This may reveal breakdowns in one’s business processes or data models, but it’s critical to any successful data visualization project.
Lastly, what’s the point to visualizing data if we can’t turn something into a solution for the business? Given today’s complex world of data delivery, make sure that you choose a BI platform that will support delivery of data visualizations to all sorts of mobile devices and that will allow for maximum collaboration across your users. There’s a lot more out there in terms of BI collaboration that customers need to start leveraging in order to get the type of ROI they want from a BI deployment.
Today’s business users certainly need to simplify their data, and make sense of it in a visual manner, but that requires a little thought in planning out one’s BI deployment. Make sure you get the transition from making sense of data into presenting data in a meaningful manner and your BI deployment will be a big success for those new to the data visualization phase of